January 30, 2013

The Mass Media

The Mass Media

The mass media mean sources of information, news and entertainment which are newspapers, magazine, radio and television, and now the internet. These media provide information, news and entertainment to the masses. It means that they disseminate information and entertainment on a wide scale. They manipulate people which is the subject of much research and discussion today.

Workers, professionals, educated rich people and all others men, women and children everywhere are within the range and influence of the mass media.4essay.blogspot.com

Let us consider how the mass media are of use to everyone. In the home we read newspapers and magazines and journals of our choice. Our villages, towns and cities, and those of all other countries, lie open to us. We read about our people and other peoples or nations and their work and activities. We read new and articles about business, industry, agriculture, politics, and social affairs, of all kinds very joyfully. The radio and television bring to everyone, whether literate or illiterate the pleasures of music, songs, dances, drama, films and scenes of social and natural life. They open to us the doors of our own cultural life in all the provinces and in all parts of other countries. We are lost in the world of art and reality as we watch movies of love and art from different countries, most of them dubbed in English. We learnt through the mass media what is happening in education, politics, industry, agriculture, trade, sports, War, the criminal sphere, and all other spheres under the sun. This is the international information and Cultural Revolution that has been brought about by the radio, television, and the Internet, and which is expanding day by day.4essay.blogspot.com

The Internet is the latest addition to the mass media. Through it we get connected to the official, educational, commercial, social, political and other fields of activity and thought the world. The user of a computer network, thus, gains information from or exchanges messages with any other network anywhere at all times. It is now known as “The Information Superhighway” which provides information and pictures to all computer users who are connected to it.4essay.blogspot.com

However, newspapers, magazines, radio and TV together with the internet, can be made use of positively as well as negatively. They can develop our minds and character as well as distort them when they present to us scenes of corruption and evil doings. However, through their harmless entertainment they can keep us happy, satisfied and hopeful as well as well informed. The mass media can make us wiser and more knowledgeable with the passage of time. As we gather knowledge through them is different fields, our point or view or attitude towards life or outlook on life becomes universal and we begin, feeling that we are citizens of the world.

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