February 07, 2013



In a competitive society or in a capitalistic country like ours advertisements are a necessity. Factories produce goods, and shops, and firms sell them. The advertisement of these goods is meant to attract a wide variety of customers to buy them.

The government advertises its schemes and policies to inform the public and to make it participate in them. It has advertised in the past its new housing plans, savings schemes, educational policies, issue of identity card, etc. from off and on.

Advertisements in newspapers for jobs in government departments and private organizations are highly useful. They help the offices and agencies to get readily trained manpower from the public. They help the educated public to get jobs and employment. The labor force gets work in government offices marketplaces and production centers through newspaper advertisements.4essay.blogspot.com

The education of private sector mostly depends on advertisement and publicity to attract students to educational institutions. The huge posters, billboards, and newspaper ads provide information about courses and studies in different schools and colleges. This helps in die spread of education and promotion of culture.

Advertisements of cigarettes, undesirable dress, expensive foods, harmful soft drinks, and time wasting games should be discouraged. Cosmetics and items of make up that cause waste of money and negative effects on health should not be put up at public places. Any advertisement that affects health and character negatively and helps develop bad habits should immediately be disallowed by the government.
The advertisers who misinform the public about their products and services and about those of their competitors should be tried in courts of law and punished. There should be strict laws for this which should be carefully and forcefully implemented.4essay.blogspot.com

The visual pollution caused by the numerous pictures, signs, slogans and writings on billboards should immediately be checked. In the big cities all the main roads and public parks are crowded by these most of which are a kind of nuisance. They affect the free flow of traffic badly and leave harmful impressions on young minds. Even newspapers and magazines contribute to this new kind of pollution when they over exhibit the poses of film actors and models together with slogans in different colours and types. It is high time the continuation and increase in visual pollution were checked by the government and public bodies.

Advertising should be developed as an art that pleases and informs the people rightly about the best products and services; It should not be misused for popularizing defective or expensive industrial goods, expensive luxuries, foreign products, and even publications that can be harmful to the people in any way.

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